Let’s me firstly to apologize, I used a good example of Lifei's essay in this essay. Enda and Lifei, if you mind, I will delete it. Thanks 🙂
Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?
Step 1: Read the question
Step 2: Underline key words
Today = nowadays, these days, now, currently, at the moment, at present
Sale = transaction, deal, trade, selling, volume of trade
Popular = popularity (n)
Consumer = buyer, purchaser, shopper, customer
Goods = merchandise, things, wares, stock, product
Reflect = reveal, expose, suggest, signal, indicate, show
Advertising = publicity, promotion, marketing, public relations
Advertisement = commercial, poster, billboard, flier,
Real = truly
Need = demand, necessity
Society = civilization, the public
Step 3: Get Ideas
Power of advertising:
1. People’s habits
2. Can entice audiences
3. Fashionable trend
Real of the society
1. Consumers’ income
2. Our relatives’ opinions
3. Customers’ habits of life
Step 4: Decide Layout
This essay will discuss both sides, so I will use the 3773 layout.
Step 5: Write!
Nowadays, we go through thousands of posters, billboards and fliers. Some people feel that the power of marketing campaign drives the popularity of certain merchandise. Others believe that commercials simply let people to know their own demands. This essay will examine some reasons for the high selling of popular goods.
It is claimed that powerful advertising increases volume of trade for three reasons. Firstly, people have a habit of collecting goods information from advertisements. This is because these materials illustrate products in graphic detail through photographs and videos. Secondly, there are many misleading commercials that entice people pay for unnecessary goods. Some OTC drug producers, for example, exaggerate the effects of their products in the mass media. Thirdly, promotion campaigns create a fashionable trend among population potentially and widely. Some people, especially adolescents, tend to follow fashions blindly. Recent report of students selling their kidneys or trading their virginity for iPhone and iPad show that advertising are driving some consumers.
However, the high sales are also attributed to some social factors. Obviously, consumers are constrained by their income level. Accordingly, an impoverished farmer is less likely to buy a Ferrari after watching a supercar advertising film. Furthermore, we usually consider our relatives’ opinion prior to shopping. That is why there are so many married couples shopping together at IKEA. Lastly, sales always correspond to customers’ habits of life. For instance, my grandfather will continue to subscribe newspapers despite of the influential Amazon’s Kindle advertisement.
In conclusion, marketing strategies conducted by sales can affect shoppers’ propensity to some extent. Nevertheless, if we want to buy something, our decision-making processes will be additionally influenced by our revenues, relatives and lifestyle.
Number of characters (without spaces): 1,609.00
Number of words: 279.00
Number of sentences: 21.00
Average number of characters per word: 5.77
Average number of syllables per word: 1.89
Average number of words per sentence: 13.29
Gunning Fog index: 14.20
Coleman Liau index: 15.91
Flesch Kincaid Grade level: 11.92
ARI (Automated Readability Index): 12.38
Flesch Reading Ease: 33.25