Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do agree or disagree?
Some goods are really welcomed and purchased in large amount by customers today. To this phenomenon, some argue that this is the consequence of advertisement, and customers purchase these popular goods out of the influence of advertising, not out of their real needs. To some extend, I cannot agree with this argument.
As with the development of technology, there appear some novel goods for daily life, such as micro ovens, coffee machines and electronic products. All these products cannot be imagined several decades age, for in those days, people did work largely depending on manual labor. After the invention of these labor-saving equipments and facilities, complicated work can be easily done in few hours. Consequently, people tend to choose these time-saving goods, which sale in large amount. In addition, the high sales of popular consumer goods, in a certain respect, indicate life conditions of people. As we can see, most of the welcomed goods, presently, tend to be used for leisure. The promoted life standards stimulate people buy such kind of goods to release their life burden, which is also a real need of the high-pace society.
As for the advertisement, we must admit that they have a great impact on the customers’ habits of purchasing. However, it is only a catalyst instead of a magic trick that can create desires out of consumers. The function of advertising is to better the sales.
Above all, whatever the popular goods are, they must satisfy the demands of customers to achieve high sales, which cannot be realized by advertising.