Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?
Living standard is improving, and people are able to buy the things they want. Advertising is one of the main reasons that influences to their spending, it not only provides information about products but also be attractive to the customers. However, it becomes more powerful and create high sales of some popular goods. It is said that this is not the real need of our society. In my opinion, I partially agree with this. This essay will discuss both sides of this viewpoint, focusing on the role of advertisement,
There are two reasons why advertising is the need of the society. Firstly, it plays an important role in business's strategies. All companies need to use this technique to introduce their products to the customers. If they have impressive advertisement campaigns, their goods will be sold effectively which means bringing more income. In addition, this can stimulate their countries' economy. Second, people are the person who have abilities to control their money. I believe that no one can force a person spend their money or not. Thus, advertising also can not have this ability in some cases. He most important thing is they have to control themselves.
On the other hand, some people, especially teenagers, are affected strongly so sometime they spend too much on unnecessary things. Lone of the most common methods that companies usually use is testimonials. In other words, they use famous person as their products' representation, and most of them are the youth's idols. All of things they eat, drink or use are coped by young people. For example, Pepsi used David Beckham as a role model, and he brought a huge profit to the cooperation. In fact, we still live in a healtier way without this beverage, which can lead to diabetes if we drink too much. This is really not a real need because it can brings negative consequences to many people.
In conclusion, advertising plays an important role in selling products, and it can brings benefits to countries' economy; however, some goods are not essential but still become popular. So companies should reconsider about their advertisements to not only bring advantages to their businesses, but also for their customers.
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